Oxford Biomedica Solutions
Oxford Biomedica Solutions sits in a category where credibility isn’t won by tone alone, it’s earned through clarity. This clarity includes how effectively a scientific, technical, or BD audience can understand what you do, how you do it, and why your outcomes are dependable.
When KAL partnered with OXB Solutions, our mandate was to build an integrated experience across digital, presentations, tradeshow, and collateral that could translate complex AAV manufacturing and development capability into a decision-ready narrative, without diluting the science.
We began with a discovery and alignment phase that treated the website and core materials as an extension of partner diligence. Through stakeholder working sessions, we mapped the primary audiences, gene therapy sponsors, technical operations, process development, analytical, regulatory, and business development. The provided the foundation to build a message hierarchy and content model that defined the the pillars that should be visible immediately, end-to-end services, differentiation, readiness, and the deeper proof layers that need to be available on demand.
That hierarchy drove the digital strategy, keyword research, and SEO plan. In parallel, we identified the service and topic clusters that matter for search and partner intent, then designed page structures that could support both discoverability and persuasion, clear headings, scannable sections, and content written to answer the questions users actually arrive with.
With the strategy set, we moved into information architecture and UX, building the site as a guided journey that is modular by design. Wireframes were designed around progressive disclosure, a clean top layer that communicates value quickly, paired with expandable pathways for deeper technical validation. We used page-level patterns to keep the experience consistent across sections, while allowing each service area to carry its own substance. Navigation and internal linking were intentionally structured to reduce bounce, service subpages connect to the supporting “how we deliver” content, which connects to evidence modules and collateral downloads. This was strategically built to keep users inside the ecosystem as their intent shifts from curiosity to evaluation.
Once the architecture was stable, we developed a UI and design that could communicate advanced science with calm authority. The indigo-to-blue-to-magenta gradient system was built as both an emotional and functional tool, creating depth, movement, and segmentation across sections and formats, while typography, grids, and whitespace ensured readability for dense material.
We established a set of reusable UI components such as, proof-point callouts, capability cards, process step modules, team and facility sections, and tabbed/anchored content structures, ensuring the experience could scale without losing consistency. Alongside this, we created a bespoke iconography suite to act as cognitive shortcuts for complex service stacks. Every icon was designed to be legible at small sizes, consistent in stroke and geometry, and deployable across web, decks, and print without rework.
Data visualization was treated as a core narrative device, so we built it with the same discipline as the UI. Instead of burying metrics in paragraphs, we designed “headline data” modules that included charts, comparison frames, and proof blocks, elevating performance and readiness into visual moments. We established rules for quantitative storytelling: what to show prominently, what to qualify in supporting copy, and how to keep visuals consistent across touch points.
In parallel, we executed content development as an editorial build, drarfting page narratives directly into the wireframe structure, refined in collaboration with stakeholders to ensure accuracy, regulatory appropriateness, and clarity.
Once the digital system was established, we extended it outward into presentation design and marketing collateral using the same component logic. We designed a slide framework that behaves like the website. A crisp hierarchy, modular proof points, and a narrative arc moves from mission and differentiation into platform, process, evidence to readiness. One-pagers were created as meeting tools, structured for fast reference, with clear scanning behavior, QR pathways, and visual proof blocks that can hold up in a two-minute hallway conversation or a formal partner review.
Finally, the tradeshow exhibit design translated the same brand language into physical space. We treated the booth as a three-dimensional interface, emphasizing visual hierarchy from long distance to close distance, messaging designed for quick comprehension, and a system of large format graphics that reinforce credibility while creating a distinctive, ownable presence on the floor.
The end result is a unified ecosystem that makes sophisticated capability feel clear, measurable, and confidently accessible, designed to support the way real partners evaluate, compare, and commit.
